The PCC took advantage of the University of Manitoba, Faculty of Architecture Year-End Exhibition on Friday April 20th 2012 to have an open house to show its make-over.  Last Friday, the PCC was bustling with people who were able to experience the space and the materials first hand.  If you are the kind of person who loves to touch things on display, this is the place for you!  For those of you that were unable to make it out, here are some photographs featuring some of the lovely work done by the ED4, EVIE 4012 Studio.


The PCC is indexed following the MasterFormat.  MasterFormat is a list of numbers and titles, classified in divisions by work results or construction practices.  It is widely utilised by the construction industry as a standard.  In this context, it organizes project manuals, detailed cost information, and drawing notations to specifications.


Upon entering, the users are now greeted with a map of the space which outlines where each division number is located; a short user guide for people who have never been in the space and need a quick reference card is also available.


The PCC’s branding was designed by Chamray MacDonald and Renee Struthers.  A logo was designed and a font called ‘cicle’ was chosen to brand the collection.  Powder coated steel signage was made to label the division numbers throughout the collection and the PCC logo.  A large sign located outside the door of the PCC clearly indicates where to find the collection.


The EVIE class noticed that a light box would be of use to the PCC not only to view materials in varying lights but also to serve as a small scale photography studio to photograph models.  The plain grey interior of the box offers the perfect back drop to photograph a small scale model and make it look like a professional photograph.  The light box was designed by Stephne Arentsen and Arlyn Hume.


Today, the most pertinent information about materials can be found at the click of a mouse.  Every company now has a website to feature their products and specs.  The web has made it possible for companies to reduce their printed information and it was time for the PCC to say goodbye to most of its outdated spec binders and build, in its place, a digital database.

This simple change led to one of the biggest changes within the walls of the PCC because it meant that physical space could now be filled with tactile hands on material samples.  The EVIE 4012 class was in charge of designing a new way to display materials within the space.  Jessyca Fan and Hao Jing Zhang designed the display system.  It is made up of laser cut cardboard units that connect and lock together through wooden connections to make up a variety of display configurations.  The display incorporates the shape of the logo and activates the space through its voids.



Material experimentation was done to be displayed on the new display system to demonstrate how it could be utilised.

Shaila Queau-Guzzi experimented with melting pewter to create little drops by stopping the melting point with ice and water.  Shaila proceeded to utilise the drops to create jewellery and sculptural investigations.


Alexandra Allen experimented with melted pewter by spinning it within a carved wooden mold to attempt to make a bowl shape.  Alexandra also experimented with Lumigraf, a translucent polymer and wax by threading beads of wax on a continuous thread mounted on a wood frame.


Louis Rodriguez experimented with making molds, in the shape of a spoon, with acrylic by applying heat and a vacuum force.  The pewter was then poured into the plastic mold to make spoon shapes.    Louis also experimented with the incorporation of Lumigraf within the pewter.


The goal of the satellite form was to create an object that would represent the PCC outside of its walls to capture the attention of passer-by’s and draw attention to the events taking place in the PCC.  Heather Wallis, Helene Wiens and Sean Dueck designed the satellite form.  The underlying concept of the form was connectivity.  This form is portable and can be ‘taken down’ by staking the pieces against one another.  The mechanism joining the pieces together is celebrated and exposed in their design.

PCC – View from cage of main space

PCC – Inside back room

PCC – The Cage

The Product Catalogue Collection would like to thank and congratulate the instructor of the EVIE 4012 studio, Deb Scott, and the entire EVIE 4012 class for their hard work, beautiful craftsmanship and dedication to the project.  Their designs will be appreciated by the users of the PCC for many years to come!  A printed portfolio documenting the process and work, done this past winter 2012 term, can be found in the PCC.

By Marianne Moquin

Have a Happy Summer!


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